European-car-sales-september-2014-Vauxhall-dealership

European car sales analysis September 2014 – brands

European-car-sales-september-2014-Vauxhall-dealershipSeptember marks the 13th month in a row that the European car market increases year-over-year. At 1.267.068 units, the market has grown 6,1% when compared to September 2013, leading to a year-to-date tally of 9,85 million cars, which is up more than half a million on last year, or 5,6%. In September, the European car dealers sold over 500.000 cars more than they did in August, which is traditionally the slowest month of the year due to the summer holidays.

Also, September marks the twice-yearly license plate change in the UK, which means this month a backlog of registrations is released, and it’s traditionally second to March as the largest month of the year in Europe’s second market, after Germany. In fact, the UK was by far the largest market this month, as more one in every three cars sold in Europe was registered in the UK, compared to 18% or less than one in five over the course of a full year.

European-car-sales-september-2014-Vauxhall_Insignia-Ford_MondeoAs a result, brands that are popular in the United Kingdom have sold exceptionally well in September. For example, the UK market accounted for more than half of all Ford cars sold in Europe, and GM’s UK Vauxhall brand outsold its twin Opel brand in all other European markets. Audi, BMW and Mercedes-Benz cars, which are usually heavily dependent on their German home market, sold more than one third of their European volume in Great Britain. For Jaguar and Land Rover and Bentley, the dependence on what used to be their home market becomes even more clear in September, with 80%, 72% and 74% of their sales respectively.

After breaking its record market share two months in a row, the Volkswagen Group has returned to a somewhat more modest share of 23,6% of the European car market. It remains however the manufacturer that has added the most volume, increasing more than 17.500 units on September 2013, closely followed by Renault-Nissan, while General Motors loses the most volume again, at almost -7.000, as a slight uptick at Opel/Vauxhall is in no way able to offset the volume lost by pulling Chevrolet from the market.

MG3-record-auto-sales-MG-UK-EuropeNanjing MG, only available in the UK, keeps the title of fastest growing manufacturer and already has more than doubled its previous record year of 2012, with two months to spare. Its newly introduced subcompact MG3 is finally putting the Chinese brand on the radar of British carbuyers. India’s Mahindra & Mahindra is growing fast as well, thanks to their formerly South-Korean SsangYong brand, which almost doubles its sales of their compact SUV Korando and large SUV Rexton.

European-car-sales-september-2014-Tesla-Model_SSurprisingly, Tesla leads the losers-ranking, but that’s because last year the Model S sedan started deliveries late August, and a backlog of orders was fulfilled in the last few months of 2013. Year-to-date, Tesla is still among the fastest growing brands. Interesting to know, of the 615 all-electric Model S sedans registered last month, 167 were bought by 2 Dutch taxi companies who will use the Tesla Model S as the preferred airport taxi at Amsterdam Schiphol Airport.

Fuji Heavy Industries, better known as Subaru, continues to struggle in Europe, in large contrast to the US, where the brand is breaking its own sales record for the fifth year in a row. I’ve spoken to a few people at Subaru and the All-Wheel Drive and SUV-heavy line-up is more suited to the tastes of US buyers, where these kinds of vehicles are more popular than in Europe, where fuel efficiency if more important. Subaru cars are considered fuel efficient in North America, when compared to large, gas guzzling SUVs and pick-up trucks, but considered inefficient in Europe, when compared to the smaller crossovers and station wagons. Subaru-Forester-auto-sales-statistics-EuropeAlso, they acknowledged that its easier for the still relatively small brand to develop a model or engine technology for the huge and relatively homogenous North American market than for Europe, with its patchwork of government regulations and customer preferences.

Looking at brand level, Volkswagen, Ford and Peugeot are the biggest volume winners in September, while Maserati is still the fastest growing brand thanks to the new generation Quattroporte which doubles its sales, but even more thanks to the addition of the Ghibli. The Italians are followed by Nanjing MG and Infiniti, both more than doubling their September 2013 volume, the latter largely because of the Q50 midsized premium sedan.

It’s interesting to note that Audi was outsold by both of its German premium rivals for the first time since December 2012. Sales at Audi were strong across the board, but the brand didn’t have a single model that has shown such a strong performance as BMW had with its new generation X5 large SUV and especially Mercedes-Benz with its GLA small SUV, which is new this year.

European-car-sales-september-2014-Citroen_DS3-faceliftYear-to-date, Skoda holds on to the top spot as the brand that’s adding the most volume, but Renault and Dacia are both closing in. Chevrolet is of course the loser both relative and absolute, as stocks (and therefore sales as well) have dried up in several European countries already. Citroën’s DS brand, when counted as the stand-alone brand it aspires to be, loses more than 19.000 sales as all three of its models start to age. A facelift of the brand’s best selling model, the DS3 subcompact, has already been revealed at the Paris Autoshow last month, but the brand is focusing most of its efforts at breaking through in the world’s largest car market, and the world’s largest premium car market: China. After starting up local production of the DS5 hatchback and the China-only DS5 LS sedan, the French has just introduced the DS6 WR crossover, unfortunately also only in the Chinese market. That means the DS brand seems to have plateaued in Europe for now, until the introduction of new models here as well.

September winners and losers

 

Manufacturer biggest volume increase VW Group 17.555 Manufacturer biggest volume lost General Motors -6.928
Renault-Nissan 17.441 BMW Group -524
PSA 11.701 Tesla Motors -390
Manufacturer biggest % increase Nanjing MG 243,3% Manufacturer biggest % lost Tesla Motors -38,7%
Mahindra&Mahindra 66,9% Fuji Heavy Ind. (Subaru) -7,0%
Mitsubishi Motors 64,0% General Motors -6,9%
Brand biggest volume increase Volkswagen 10.173 Brand biggest volume lost Chevrolet -11.762
Ford 7.443 Smart -1.762
Peugeot 7.422 BMW -1.384
Brand biggest % increase Maserati 333,6% Brand biggest % lost Chevrolet -95,6%
Nanjing MG 243,3% Tesla -38,7%
Infiniti 117,5% Smart -32,3%

January – September winners and losers

 

Manufacturer biggest volume increase VW Group 178.764 Manufacturer biggest volume lost General Motors -24.804
Renault-Nissan 162.756 Honda -5.908
PSA 51.268 Fuji Heavy Ind. (Subaru) -3.980
Manufacturer biggest % increase Nanjing MG 610,4% Manufacturer biggest % lost Aston Martin -15,0%
Tesla Motors 421,8% AvtoVAZ (Lada) -14,5%
Mahindra&Mahindra 52,0% Fuji Heavy Ind. (Subaru) -13,3%
Brand biggest volume increase Skoda 67.771 Brand biggest volume lost Chevrolet -74.885
Renault 63.848 DS -19.159
Dacia 63.754 Smart -7.638
Brand biggest % increase Nanjing MG 610,4% Brand biggest % lost Chevrolet -67,3%
Tesla 421,8% DS -21,7%
Maserati 384,6% Smart -15,5%

September brand ranking

 

Brand Sept 2014 Sept 2013
change
1 Volkswagen 146.552 136.379 7,5%
2 Ford 106.125 98.682 7,5%
3 Opel/Vauxhall 92.625 87.729 5,6%
4 Renault 78.182 72.371 8,0%
5 Peugeot 74.035 66.613 11,1%
6 BMW 69.129 70.513 -2,0%
7 Mercedes-Benz 68.900 63.350 8,8%
8 Audi 68.307 66.467 2,8%
9 Citroën (incl. DS) 55.876 51.597 8,3%
10 Fiat 52.537 50.447 4,1%
11 Toyota 52.274 52.335 -0,1%
12 Skoda 51.898 50.205 3,4%
13 Nissan 51.028 43.946 16,1%
14 Hyundai 44.794 42.233 6,1%
15 Kia 35.867 33.749 6,3%
16 Seat 28.032 24.393 14,9%
17 Volvo 26.088 22.716 14,8%
18 Dacia 25.371 21.051 20,5%
19 Mazda 21.191 16.867 25,6%
20 Mini 19.169 18.318 4,6%
21 Suzuki 18.262 16.835 8,5%
22 Honda 16.246 16.443 -1,2%
23 Land Rover 14.948 13.754 8,7%
24 Mitsubishi 12.032 7.335 64,0%
25 DS 9.263 10.587 -12,5%
26 Lancia-Chrysler 6.751 5.967 13,1%
27 Alfa Romeo 5.119 5.916 -13,5%
28 Porsche 4.102 3.987 2,9%
29 Jaguar 3.958 4.037 -2,0%
30 Lexus 3.878 3.365 15,2%
31 Smart 3.691 5.453 -32,3%
32 Jeep 3.592 2.236 60,6%
33 Subaru 3.436 3.696 -7,0%
34 SSangYong 984 584 68,5%
35 Tesla 618 1.008 -38,7%
36 Chevrolet 541 12.303 -95,6%
37 Maserati 503 116 333,6%
38 Infiniti 422 194 117,5%
39 Nanjing MG 357 104 243,3%
40 Bentley 278 212 31,1%
41 Aston Martin 178 169 5,3%
42 Ferrari 145 147 -1,4%
43 Lada 135 129 4,7%
44 Chevrolet USA 92 69 33,3%
45 Lamborghini 66 36 83,3%
46 Rolls Royce 65 56 16,1%
47 Lotus 57 32 78,1%
48 Dodge 56 36 55,6%
49 Mahindra 39 29 34,5%
50 Great Wall 37 31 19,4%
51 Tata 36 83 -56,6%
52 Cadillac 30 23 30,4%
53 DR 29 31 -6,5%
54 Bugatti 3 1 200,0%
55 Perodua 2 13 -84,6%
56 Saab 1 8 -87,5%

January – September brand ranking

 

Brand 2014 2013 change
1 Volkswagen 1.210.157 1.157.344 4,6%
2 Ford 761.379 710.276 7,2%
3 Opel/Vauxhall 679.506 630.004 7,9%
4 Renault 653.262 589.414 10,8%
5 Peugeot 597.193 557.930 7,0%
6 Audi 557.015 532.698 4,6%
7 BMW 506.159 483.584 4,7%
8 Mercedes-Benz 497.126 476.891 4,2%
9 Citroën (incl. DS) 468.517 456.512 2,6%
10 Fiat 451.470 441.621 2,2%
11 Skoda 437.706 369.935 18,3%
12 Toyota 401.245 388.475 3,3%
13 Nissan 360.824 327.067 10,3%
14 Hyundai 321.880 321.675 0,1%
15 Dacia 275.808 212.054 30,1%
16 Kia 272.399 268.009 1,6%
17 Seat 246.101 218.810 12,5%
18 Volvo 182.696 163.349 11,8%
19 Mazda 137.803 112.987 22,0%
20 Suzuki 126.005 112.767 11,7%
21 Mini 110.836 116.695 -5,0%
22 Honda 104.741 110.649 -5,3%
23 Land Rover 93.662 86.471 8,3%
24 Mitsubishi 73.861 56.360 31,1%
25 DS 69.154 88.313 -21,7%
26 Lancia-Chrysler 55.637 57.008 -2,4%
27 Alfa Romeo 45.330 50.638 -10,5%
28 Smart 41.793 49.431 -15,5%
29 Porsche 40.148 33.871 18,5%
30 Chevrolet 36.311 111.196 -67,3%
31 Subaru 25.972 29.952 -13,3%
32 Jeep 24.526 17.005 44,2%
33 Jaguar 22.933 21.693 5,7%
34 Lexus 21.439 17.369 23,4%
35 Tesla 6.809 1.305 421,8%
36 SSangYong 6.135 3.980 54,1%
37 Maserati 4.546 938 384,6%
38 Infiniti 2.881 1.484 94,1%
39 Ferrari 2.080 2.195 -5,2%
40 Bentley 1.937 1.675 15,6%
41 Nanjing MG 1.840 259 610,4%
42 Aston Martin 1.254 1.475 -15,0%
43 Lada 1.081 1.265 -14,5%
44 Chevrolet USA 830 1.222 -32,1%
45 Dodge 539 386 39,6%
46 Rolls Royce 517 356 45,2%
47 Lotus 501 401 24,9%
48 Lamborghini 412 353 16,7%
49 Tata 339 836 -59,4%
50 Great Wall 304 173 75,7%
51 Cadillac 300 291 3,1%
52 Mahindra 255 225 13,3%
53 DR 177 376 -52,9%
54 Perodua 27 193 -86,0%
55 Buick 11 2 450,0%
56 Saab 9 85 -89,4%
57 Bugatti 9 8 12,5%
58 Daihatsu 8 497 -98,4%
59 Mercury 4 1 300,0%
60 Lincoln 4 0
61 Maybach 1 9 -88,9%
62 GMC 1 5 -80,0%
63 Proton 1 19 -94,7%
64 Spyker 1 0