European car sales analysis October 2014 – models

After discussing the October 2014 brands ranking, we will take a deeper look into which car models are selling well in the last quarter of 2014.

auto-sales-statistics-Europe-october-2014-Volkswagen_GolfAs usual, the big events happen below the first place, where the VW Golf remains firmly into its pedestal, and just to put its sales figures in perspective: Volkswagen has sold almost as many units of the Golf by itself, as Toyota sells of all its models combined in Europe. With the introduction of the e-Golf pure electric car and the Plug-in Hybrid Golf GTE, the Golf offers the broadest selection of powertrains of all models, with gasoline, diesel, CNG (natural gas), electric and plug-in hybrid powertrains available.

As expected after its excellent performance in September, the Ford Fiesta is pushed down into fourth place by the recently facelifted Volkswagen Polo and the Renault Clio. The fourth subcompact car in a row is the Opel/Vauxhall Corsa, which is up a healthy 22,8% on sell-out pricing of the current generation, as the facelifted version has already been introduced. The Corsa’s larger sibling Astra fares much worse, and has fallen to a record-low 17th place and has been passed by the Fiat 500 year-to-date.… Continue Reading …

European car sales analysis October 2014 – brands


Car sales in Europe have shown year-over-year growth for the 14th consecutive month in October, and with an increase of 6,3% to 1.110.857 sales, the growth rate seems to increase as well. The year-to-date growth of the car market after 10 months stands at 5,6% to almost 11 million units.

Auto-sales-statistics-Europe-October-2014-Hyundai-KiaThe manufacturers to add the most sales in October, and year-to-date are still the Volkswagen Group and Renault-Nissan, each helped by strong sales of all of their volume brands, with no exception. Interestingly in third place for adding the most volume last month is Hyundai-Kia, with the gains evenly spread between the two brands. Thanks to a strong month of October, the Hyundai brand is now in positive territory year-to-date for the first time in 2014.

General Motors continues to struggle as the 95% drop in Chevrolet sales isn’t offset by the impressive gains of Opel/Vauxhall in October. Toyota Motor Corporation is also down for the third time in 10 months, but still in the black year-to-date. Tata Motors is down slightly as a small increase of Jaguar sales couldn’t make up for the loss at Land Rover.… Continue Reading …

European sales 2014 January – September EV and PHEV segment

From now on I will also have PHEV sales in Europe available, every quarter. These sales will be published separately from EV sales. Since the BMW i3 is available with an optional range extending internal combustion engine, and most buyers opt for the more expensive PHEV version instead of for the full-EV version, the i3 will be featured in the PHEV ranking.

Volkswagen-e_Golf-e_Up-EV-sales-EuropeSales of full electric cars in Europe continue their impressive increase, up 50% on the first nine months of 2013, as new models are introduced onto the market. The arrival of the Volkswagen e-Up! and e-Golf haven’t hurt sales of the existing top-3 players, as those models continue to grow as well. With more EVs from several brands available on the market, awareness and acceptance of Zero Emission vehicles will rise, helping the segment as a whole.

The Nissan Leaf grows almost as fast as the market, with sales up 47% on last year, which already was a record year both for the Leaf and for any EV. In September, the Leaf broke the 2.000 monthly units threshold for the first time ever, underscoring the increasing interest in the car. … Continue Reading …

Renault to sell its 50.000th EV in Europe this year

As the Renault-Nissan alliance celebrates a combined tally of 200.000 Zero Emission vehicles worldwide, the Renault brand has something to celebrate all by itself in Europe before the end of the year. Total sales of its four-vehicle lineup of full-electric vehicles have added up to 48.471 units by the end of October 2014. The French brand sold 1.971 Zero Emission vehicles in October, so there’s a good chance the 50.000-unit threshold will be broken in November.

Renault-EV-sales-Europe-Twizy-Zoe-Fluence-KangooThe Zoe subcompact, Kangoo Cargo Van and Twizy quadricycle have sold in virtually equal numbers, each taking almost one third of the cumulative volume, while the Fluence compact sedan has been much less successful, taking less than five percent of the brand’s cumulative Zero Emission sales. That’s not very surprising, considering the Fluence didn’t have a quick-charge option and therefore takes up to eight hours to recharge. Besides that, a compact sedan isn’t a very popular body style in Europe, and its bland design hasn’t helped either. The Zoe has been the latest to reach the market and has been the strongest selling model of the lineup, contributing to over half of this year’s Zero Emission sales for Renault.

In contrast to its Alliance partner Nissan, which sells its Leaf compact hatchback in other continents as well, mainly North America and Japan, Renault’s EV sales are almost entirely limited to Europe. … Continue Reading …

European sales 2014 January – September exotic and sports car segments


European-car-sales-statistics-exotic_car-segment-2014-BMW_i8-Ferrari_458_Italia-Audi_R8-Lamborghini_AventadorThe exotic car segment is up an encouraging 8% after the first nine months of 2014, thanks to an excellent third quarter, as total segment sales were down after the first half. This recovery is entirely due to the incredibly successful launch of the BMW i8, BMW’s new electric sports car with gasoline range extender. I had already predicted that the i8 would lead the segment in 2015, but in fact it already was the best selling exotic car on the market in the third quarter of this year, enabling it to shoot up into third place year-to-date. What a remarkable performance of such a groundbreaking new vehicle!

The Bentley Continental GT has overtaken the Ferrari 458 Italia to take back its leadership of the segment in the third quarter. These two models combined account for almost half of all exotic car sales in Europe, making you think whether they still classify as exotics.… Continue Reading …

European sales 2014 January – September Premium large SUV segment

European-car-sales-statistics-premium-large-SUV-segment-2014-BMW_X5-Range_Rover_Sport-Mercedes_Benz_M_ClassPremium large SUVs continue to progress as the segment grows 17% on the first nine months of last year. Almost 90% of this growth can be attributed to a single model, the new leader of the segment: the new generation BMW X5. The X5 almost triples its sales of the outgoing model last year, shooting up from fourth place to the top with more than 20% share of the premium large SUV segment. In second place is another model that’s been renewed and making big gains. The Range Rover Sport comes from fifth place last year to almost double its sales of the previous generation, which started sales in the third quarter of 2013.

These two have bumped the Mercedes-Benz M-Class from its distant and unthreatened leadership of last year, now down into the bottom spot of the podium. In 2015 and onwards the M-Class will be under further intensified competition as two former podium contenders will be replaced after both serving a decade or more.… Continue Reading …

European sales 2014 January – September Premium compact SUV segment

Sales of premium compact SUVs are up 6% or more than 12.000 units on the first three quarters of 2013, thanks to the introduction of two all-new models from Porsche and BMW.

European-car-sales-statistics-premium-compact-crossover-segment-2014-Audi_Q5-Volvo_XC60The Audi Q5 holds on to the first place it claimed in the second quarter, but the recently refreshed Volvo XC60 continues to stay close, even outselling its German rival in September. I don’t think the XC60 will be able to pull a rabbit out of its had and finish in the segment’s first place for the first time ever, but reclaiming the second place it already held in 2009 and 2010 would be almost just as impressive considering the increased competition since.

European-car-sales-statistics-premium-compact-crossover-segment-2014-Range_Rover_Evoque-BMW_X3The Range Rover Evoque led the segment in the first quarter of the year, but has fallen behind since, being outsold by the recently updated BMW X3 in the second and third quarter, although it remains firmly in third place. 2014 is going to be the third year in a row where the Evoque finishes on the third step of the podium of the premium compact SUV segment.

Continue Reading …

European sales 2014 January – September Limousine segment

The European limousine segment continues its strong growth curve which is fueled by model changes of a few major players in the segment. The newly one-year old Mercedes-Benz S-Class accounts for 85% of the growth of the segment all by itself, and almost all of the growth when combined with the segment’s number two, the Audi A8.


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As a result, the S-Class commands a whopping 42% share of the segment, two-and-a-half times as much as its nearest competitor. The rest of the ranking is completely stable in the third quarter, with the recently refreshed Audi A8 in second place and the Porsche Panamera completing the podium, as it did last year. Until the introduction of the Mercedes-Benz S500 plug-in hybrid, Porsche will be the only brand in this segment to offer a plug-in hybrid model.

The BMW 7-series is stuck in fourth place, where it’s likely to finish the year. That would make 2014 the first year ever that the 7-series is not in the top-3 of the limousine segment. The big Beemer is likely to shoot back up to the top of the ranking in 2016 when the new generation hits the market.… Continue Reading …

European sales 2014 January – September Premium large car segment


The premium large car segment has lost some ground in the third quarter, as year-to-date sales are down by 1.500 units after being ahead by 12.000 units after the first half of 2014. The third quarter loss is almost entirely due to the slowdown of the two leaders of the segment Mercedes-Benz E-Class and BMW 5-series.

TEuropean-car-sales-statistics-premium-large-segment-2014-Mercedes_Benz_E_Class-BMW_5_series-Audi_A6he ranking has fluctuated this quarter with the 5-series down to third place in July before rebounding to the top spot in August, when the E-Class was down in third place. But an excellent month of September secured the top spot of the segment for the Benz year-to-date. With the Audi A6 outselling the 5-series for the quarter, the E-Class looks set to hold on to it until the end of the year. The model last finished on top of the ranking in 2009 and 2010 before the 5-series took over. It’s been even longer for the A6, as the Audi last topped the premium large car segment in 2007 and it doesn’t look like the current generation will repeat that excellent performance of its predecessor.… Continue Reading …

European sales 2014 January – September Premium Midsize segment

Sales of midsized premium cars stay on track to finish 2014 above the 600.000 unit mark after dipping below that level for the first time since more than a decade. In fact, the midsized premium segment peaked in 2002 at over a million units and has lost 40% of its volume as the midsized car segment has slumped as a whole.


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The traditional leader of the segment, the BMW 3-series, is also the biggest loser of the segment at -15% as its coupe and convertible models have been renamed 4-series. This has created room for the new generation Mercedes-Benz C-Class to step up and outsell its competitor from Munich in September for the first time since February 2012. Year-to-date, the C-Class has come within 200 units of the Audi A4 and by the end of the year it will undoubtedly have taken back the second place of the segment the A4 took from it last year.… Continue Reading …